John Gilroy, the Audubon of stout advertising started with a pelican and wrote the rhyme:
A wonderful bird is the pelican,
         Its bill can hold more than its belly can.
         It can hold in its beak
         Enough for a week
         I simply don’t know how the hell he can.
Dorothy L. Sayers forwent the coarse and offered a promise of Paradise:
If he can say as you can
‘Guinness is good for you’
         How grand to be a Toucan!
         Just think what Toucan do.
More about Guinness and the Sesqyihetchletarian or whatever 250 is.
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